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Don't make assumptions about your audience without research.

Firstly, we need to establish whether you're happy with your current tone of voice and want me to continue with it, or if it needs a revamp.

Listening to your customers is so important, so you can't afford to be stuck in your ways. Especially when the data is telling you to change.

It's all well and good telling your customers what you, your product or your service can do for them, but how can you prove it and make them care about it?

To sell a product, you need to use a mixture of features and benefits.

Is your copy coming across as robotic and not as the friendly people you are?

If you told me to go to my happy place, I'd go to the beach.

To pun or not to pun? That's what Shakespeare said, right?

How do you show your customers that you're up to speed, and haven't been living under a rock?