WELCOME SEQUENCE PACKAGES FOR CREATIVE BUSINESS OWNERS
MAKE WAVES WITH YOUR WELCOME SEQUENCE
Give your newest subscribers the warmest welcome with a fun, engaging welcome sequence
When a subscriber first joins your mailing list, that's when they're most excited about you.
They've got a taste for your business from your socials and (or) website, and they want MORE.
So, if they sign up to your list and you welcome them with a) nothing, or b) one measly welcome email that doesn't really give them any insight at all, that spark of excitement they had? Fizzled out.
But, if they're met with a fun, engaging welcome sequence instead? That little spark will start to grow into a healthy obsession. (Ideally.)
Ready to start nurturing those relationships from day one?
ROLLING WAVES OF WELCOME
So much more than a quick 'hello'.
Your welcome sequence is a chance to welcome your newest subscribers into your world without overwhelming them.
You can introduce yourself and your services AND start building relationships by helping your audience get to know, like and trust you from the first email that hits their inbox.
WELCOME SEQUENCE STATS
Ellie (founder of Flourish Textile Art Hub) reached out because she wanted to grow her email list and get more people interested in her textile art membership.
So, I started at... the end.
I found out exactly who the membership was for so I could reverse-engineer a lead magnet and welcome sequence that spoke *directly* to those people.
After researching her customers and implementing strategic copywriting techniques, I created a juicy checklist lead magnet, enticing landing page and persuasive welcome sequence to attract textiles-lovers.
After 60 days, 344 people had signed up!
✨ WELCOME SEQUENCE RESULTS ✨
Open rate: 74% (industry average: 55.61%!)
Click rate: 31% (industry average: 6.52%!)
That means...
👉🏻 Open rate 18% ABOVE average
👉🏻 Click rate 24%(!) ABOVE average
👉🏻 A whole lot of new (relevant) faces discovering her membership!
Wondering if we'd work well together?
I love working with all kinds of creative business owners. You know, fun people like graphic designers, textile artists, other copywriters, florists, candle makers, wedding planners and illustrators.
We're going to get on like ice cream and sprinkles if...
✅ You're a creative business owner who understands the value of powerful copy.
✅ You care about people, animals and the environment.
✅ You know that this is a collaborative process and your input really matters.
And you're excited to work with me! Because you know I'm excited to work with you.
"Natasha has a knack for slipping into brand voice like a true chameleon, and her instincts for email strategy are spot-on."
"As a perfectionist who has a hard time giving up control of the writing process, I was nervous about bringing in another copywriter. I didn't need to worry with Natasha. She brought the skill, communication, and attention to detail that immediately put my mind at ease. Next time, I won't wait until my business reaches a boiling point before I seek out help. I'll just call on Tash."
Cassie Paton, founder of Mettle & Tonic
Gently welcoming them into your world on rolling, nuturing waves
MY APPROACH
As a naturally inquisitive (aka nosy) copywriter and strategist, I take the time to truly understand you and your business.
What you're all about. The things that make you who you are. Your way of speaking (or how you want to sound).
Because your customers are buying YOU as much as they're buying your products and services.
I then use proven copywriting frameworks, sales psychology techniques and customer research methods to translate you into fun welcome emails that catapult your audience on the journey to know, like and trust you.
Sales don't usually come from nowhere. They happen when subscribers feel comfortable, nurtured and confident.
WELCOME SEQUENCE STATS
"The welcome sequence looks fantastic! I really love the new email signature!"
Ellie (founder of Flourish Textile Art Hub) hired me to create a sales page to encourage potential customers to sign up for her free workshop. The goal was to grow her stagnant mailing list to nurture more people towards her paid workshops and membership.
Before we worked together, Ellie ran a free workshop and got: 250 new sign-ups
After we worked together, Ellie got...
726 sign-ups!
THAT'S almost 3 times more THAN LAST TIME!
With OVER 700 new faces on her mailing list, Ellie has been able to get more sign-ups for her workshops and more members in her membership!
Packed with strategy, research and all things you
BESPOKE WELCOME SEQUENCES
Your welcome sequence is a one-time investment that'll be seen by every single new subscriber who joins your list.
Let's make the most of those fresh eyes with a welcoming sequence that proves you're the expert, builds trust and acts as your personal assistant while you're off being creative.
Basic welcome sequence package includes:
🌊 Thorough briefing questionnaire
🌊 Briefing call to dig into your answers (roughly 45-60 mins)
🌊 Research (including voice of customer)
🌊 Bullet-point outline of each email for you to approve
🌊 3-5 powerfully persuasive welcome emails in your brand voice
🌊 Two rounds of revisions (so you're 100% happy with the copy)
🌊 Proofreading
HOW DOES IT WORK?
THE PROCESS
STEP 1
Let's get started!
Once you agree to the quote and pay the 50% commencement invoice, I'll send you a schedule to keep us on track.
STEP 2
Briefing
You fill in the brief, we send a questionnaire to your email list, then we have a call to fill any gaps.
STEP 3
Outline time
I'll put together a straightforward bullet-point outline of your sales page so you can see what's going where.
STEP 4
Writing!
You sit back and wait for version 1 to slip into your inbox - right on schedule!
STEP 5
Revisions
You'll have 1 week to read the copy and give me feedback (I'll give you guidelines to make the revision process easy).
STEP 6
Version 2
I'll then use your feedback to update the copy - I'll put all my edits in blue font so it's easy to see what's new.
STEP 7
The end!
After your second round of revisions, I'll deliver your (proofread) version 3 - then we're done!
Your welcome sequence is just the beginning...
WELCOME SEQUENCE ADD-ONS
Get your audience even more excited about you!
✨ LEAD MAGNET:
There's no point having an email list full of wrong-fit subscribers who are never going to buy from you. Encourage the right ones to join with a strategically planned lead magnet that charms them straight onto your email list.
✨ LANDING PAGE:
Even the most incredibly valuable lead magnets don't get seen unless people know about them! A landing page attracts new subscribers and gives them a teaser about what's in the lead magnet, why they need it, and what they get after they sign up.
✨ THANK-YOU PAGE:
It's always nice to feel appreciated, isn't it? Turn your whole sign-up process into an experience with a friendly thank-you page that pops up and lets your new subscriber know they made the right decision by joining your email list.
✨ LEAD MAGNET ✨
There's no point having a list full of wrong-fit subscribers who won't buy from you!
Encourage the *right* ones to join with a strategically planned lead magnet that charms them straight onto your email list.
✨ LANDING PAGE ✨
Even the most valuable lead magnets don't get seen unless people know about them!
A landing page attracts new subscribers and gives them a teaser about what's in the lead magnet, why they need it, and what they get after they sign up.
✨ THANK-YOU PAGE ✨
It's always nice to feel appreciated, isn't it?
Turn your whole sign-up process into an experience with a friendly thank-you page that pops up and lets your new subscriber know they made the right decision by joining your email list.
Ready to smoothly welcome every subscriber into your world?
They're excited to hear from you. Let's give them what they came for (and more).
FAQs
I already have one welcome email... isn't that enough?
One welcome email is a good start, but those audience connections and relationships really start to build when they hear more from you. There's only so much work one email can do! And that one email often ends up being overly crammed and confusing, or so vague that it doesn't add a lot anyway.
I've got lots of different freebies... can I use one welcome sequence for all of them?
The idea with a welcome sequence is to speak directly to your ideal audience. So, if we're using one sequence for different freebies that speak to slightly different people, the result will be a slightly generic sequence that feels a bit 'shoehorned'.
