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Do you know your 'duel' from your 'dual'? 🤺

Top tip for writing copy: use the words 'even if' or 'without' to help calm the lizard brain in your customers (the part that warns us about danger)🦎

Want to work with me? Woohoo! This is what happens next 👇

In season 8 of Seinfeld, Elaine inadvertently promotes mailroom employee Eddie to copywriter, because she's too scared to fire him.

Need a tip to help you remember?

Your copy needs to outline the benefits of your product or service. Obvious, right?

If you just list facts about your company or your products/services, it'll only trigger the memory parts of your customers' brain. And that's a really small part.

This is a slightly niche issue, but one that I've come across a couple of times.

Do you get confused between 'affect' or 'effect'? Here's a general guideline.